Garmin® disrupts the sonar market yet again with Panoptix LiveScope, the first and only live scanning sonar for recreational fishing
OLATHE, Kan./June 11, 2018/Business Wire – Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ:GRMN), today announced Panoptix LiveScope™ – a live scanning sonar that gives anglers higher resolution and easier-to-interpret images of structure, bait and fish swimming below and around the boat than ever before. Garmin’s revolutionary Panoptix™ all-seeing sonar technology was the first to deliver live sonar images in real-time – forwards, backwards, sideways and below the boat – even while stationary. Now, thanks to the active scanning capabilities of Panoptix LiveScope, anglers can see images and movement so clear and precise that it’s even possible to distinguish between species of fish. See LiveScope in action here.
“We took scanning sonar and made it Panoptix,” said Dan Bartel, Garmin vice president of global consumer sales. “By combining two game-changing innovations – scanning sonar and live sonar – Panoptix LiveScope delivers the best of both technologies and there’s nothing out there even close to it. Once you’ve seen fish in this level of detail in a live, real-time image on your chartplotter, all other sonar is history – literally.”
Like other Garmin Panoptix transducers, LiveScope features two modes in one transducer –LiveScope Down and LiveScope Forward – and can be installed on a trolling motor or the transom (recommended only for LiveScope Forward). Depending on the angler’s fishing preferences and techniques, LiveScope can easily be adjusted to change views. Simply point the LiveScope transducer down to see directly below the boat, or forward to see around the boat. Either view provides incredibly sharp, real-time scanning sonar images up to 200 feet down or away from the boat, even when the boat is stationary. LiveScope is also equipped with an attitude heading reference system (AHRS) that constantly adjusts sonar beams to compensate for boat motion, so even in rough conditions, anglers will still see a steady sonar image.
Panoptix LiveScope is being introduced in conjunction with a global 360-degree advertising campaign called “Sons of Fishes 2” that features Garmin-sponsored professional anglers Jason Christie, two-time BASS Elite Series champion, and Bill Dance, bass fishing’s elder statesman and ambassador. The Sons of Fishes sequel includes television, print, digital and social media executions that show a rival fishing club, The Bad Basses, attempting to claim the Sons of Fishes’ spot on the water and coveted LiveScope technology for themselves. To find out which fishing club prevails, check out the full commercial here.
Available now, the Panoptix LiveScope system has a suggested retail price of $1,499.99. For more information, videos and images, visit www.garmin.com/panoptix.
Garmin is the world’s leading marine electronics manufacturer1 and was recently named Manufacturer of the Year for the third consecutive year by the NMEA, an honor given to the most recognized marine electronics company for support of products in the field. Garmin’s portfolio includes some of the industry’s most sophisticated chartplotters and touchscreen multifunction displays, sonar technology, high-definition radar, autopilots, high-resolution mapping, sailing instrumentation, audio, entertainment and other products and services that are known for innovation, reliability, and ease-of-use. Other Garmin marine brands include FUSION® Entertainment, Navionics, a premier supplier of electronic navigation charts, and EmpirBus™.
For decades, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
1Based on 2016 reported sales.
About Garmin International Inc. Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin, GPSMAP, FUSION and Navionics are registered trademarks and Panoptix LiveScope, Panoptix and ECHOMAP are trademarks of Garmin Ltd. or its subsidiaries.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2017, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.