Biggest Gone Fishing donation ever kicks off free in-store events and partnerships to introduce families to fishing
SPRINGFIELD, Mo. – Noted conservationist and Bass Pro Shops founder Johnny Morris is challenging families everywhere to put down their digital devices and head outside to discover the joys of fishing this summer. Morris, Bass Pro Shops and Cabela’s are donating more than 50,000 rods and reels to not-for-profit partners that help kids from all backgrounds connect to the great outdoors to kick off Gone Fishing.
The nationwide movement is part of an annual call-to-action that aims to introduce the sport to millions of kids. Activities include donations, nonprofit partnerships and a variety of free in-store activities at all Bass Pro Shops and Cabela’s locations across North America on June 9-10 and 16-17.