Assistant Category Manager, Bass Bait Category Management is a general management approach to marketing. Primary goals are to grow category market share, develop brand equities, and drive business results. The Category team defines strategic choices and leads the organization to execute the strategy while maintaining stewardship for our brands, our consumers, and our customers. The […]
SAN ANTONIO, TX (February 27 , 2023) – Abu Garcia and the Association of Collegiate Anglers announce the renewal of their partnership to support college fishing as part of the 2023 Bass Pro Shops Collegiate Bass Fishing Series. The continued support will consist of Abu Garcia’s presenting sponsorship of the Bass Pro Shops School of […]
This past week, the MLF College National Championship was contested on Lake Toho in Florida. Peyton Harris & Dalton Head from number one ranked University of Montevallo won the event with a three day total weight of 66 pounds 15 ounces. The duo weighed in over 27 pounds on the final day of competition to […]
NEW SMYRNA BEACH, Fla. – Bajío Sunglasses, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, is proud to announce that it has officially added Stiltsville to its spring 2023 collection. Named after the ruins of several prominent prohibition-era social clubs in Biscayne Bay, Stiltsville is the newest addition to Bajio’s […]
SAN ANTONIO, TX (February 21, 2023) – The Association of Collegiate Anglers is excited to announce a renewed partnership with T-H Marine for the 2023 season of the Collegiate Bass Fishing Series. This continued partnership will include extensive promotion of G-Force products, G-Juice, and so much more. T-H Marine will continue to provide college anglers […]
KENNESAW, Ga. – Yamaha Marine will expand its Power Pay contingency program in 2023 to 586 sanctioned tournaments, including 13 new trails as well as increased payout amounts for B.A.S.S.® Open tournaments. Power Pay rewards anglers with cash payouts for running eligible Yamaha outboards in sanctioned tournaments. New Power Pay tournaments for 2023 include new western […]
Tune in to the latest episode of the Rapala #WeAreCollegiateBass Podcast as we talk with representatives of the East Tennessee State University bass fishing club. The Tennessee-based team is working to build up its prominence on the national stage, and plans to compete in all ACA events on the Bass Pro Shops Collegiate Bass Fishing […]
San Antonio, TX (February 13, 2023) – The Bass Pro Shops Collegiate Bass Fishing Series and the Association of Collegiate Anglers (ACA) is excited to announce that its long-standing relationship with Power-Pole will continue for the 18th year. “Collegiate Bass anglers hold the key to the door of professional bass fishing. Power-Pole is proud to be a continued sponsor […]
San Antonio, TX (February 9, 2023) – The Association of Collegiate Anglers (ACA), along with the Collegiate Bass Fishing Series, is proud to announce their renewed partnership with Yamaha Outboards. The 2023 season will mark the 18th straight year in which Yamaha Outboards has supported anglers competing in ACA ran events. The 2023 partnership will include the Yamaha Power Pay […]
Earlier this week, Abu Garcia announced a revamped lineup of Revo reels. Both the spinning and casting lines of Abu Garcia Revo reels have undergone a complete redesign consisting of a new look and upgraded components. The Abu Garcia Revo lineup consists of the following: Abu Garcia Spinning Reels: Revo X • Revo SX • Revo […]