The BUFF® FW17 Collection is Here

New ThermoNet™ Technology, New Merino Wool Weights, and an Attractive Lifestyle Line

Santa Rosa, CA (September 27, 2017) – Autumn and winter aren’t far away. If you’re a hunter or an angler, this is your season! With cooling temps prompting game and fish to get increasingly active, hunters and anglers do the same to prepare for the elements.

Buff, Inc., the U.S.subsidiary of ORIGINAL BUFF, SA, the original creators of versatile multi-functional performance headwear, announces the release of its Fall/Winter 2017 collection on and in supporting retailers. As the distinction between highly technical and aesthetically appealing continues to fuse, the latest collection from the preeminent outdoors sport accessories brand deliver the most innovative and cutting-edge technology without sacrificing style, fit or function, featuring a mix of both performance and lifestyle items.

Headlined by BUFF® brand’s latest technology, the new FW17 collection boasts impressive additions in the form of ThermoNet™, a performance fabric offering both high thermal insulation and unmatched breathability without bulk, and the expansion of the popular Merino wool line, now featuring a collection of three weights, Light, Mid, and Heavy to keep hunters and anglers comfortable in all weather conditions.

BUFF® ThermoNet™ hat, multifunctional headwear and balaclava


The result of years of research and testing, ThermoNet™ fabric uniquely blends PrimaLoft® yarn and the BUFF® brand’s trusted fabrication process to create a product that delivers four times the insulation as BUFF® headwear’s Original microfiber products. The hydrophobic, wicking fibers of ThermoNet™ move moisture away from the skin. while regulating heat inside, keeping you warm, comfortable and dry even in the coldest conditions. Featuring 70 percent recycled content ThermoNet™ is an environmentally conscious fabric. ThermoNet™ fabric is utilized in a variety of BUFF® FW17 products, including hats (MSRP $26.99), multifunctional headwear (MSRP $26.99) and balaclavas (MSRP $36.99).

“From the new ThermoNet™ to our Lifestyle Collection we feel these new products are ideal for hunters and anglers who challenge themselves to stay outdoors and active, whatever the weather,” said Shirley Brunetti, Buff, Inc. Vice President and General Manager. “Whether it’s calling, casting, or setting decoys this new technical collection will keep outdoors enthusiasts warm, dry and comfortable.”

For the hunter or angler who prefers a natural fabric, BUFF® has the perfect solution in the updated Merino wool line. These products are nature’s technical fabrics, utilizing all the benefits that come with Merino wool including natural odor protection, breathability and comfort. The expanded line now provides consumers with lightweight, midweight and heavyweight options, ensuring expanded levels of comfort. The Merino wool line includes hats (MSRP $29.99), multifunctional headwear (MSRP $28.99) and neckwarmers (MSRP $38.99).

BUFF® Merino wool hat, multifunctional headwear and neckwarmer

Serious hunters and anglers require gear that seamlessly performs everywhere they go. That’s exactly what the BUFF® lifestyle collection delivers on a range of products from hats to scarves, headbands to neckwarmers (MSRP $25.99 $44.99). As the lifestyle adventure category has grown so has the collection, with the Fall/Winter 2017 line incorporating comfortable textiles and Mossy Oak, RealTree® and Bug Slinger® styling. Influenced by the latest global trends the BUFF® lifestyle collection has the serious outdoor enthusiast covered.

BUFF® lifestyle collection

The entire FW17 Collection is now available and can be purchased at



About BUFF®

BUFF® is THE ORIGINAL Multifunctional Headwear brand.

Founded in 1992, BUFF® developed and introduced the seamless tubular headwear category and has been driven by innovation and performance for 25 years. Partnering with superior manufacturers of raw materials and incorporating trusted fabric technologies such as Polartec®, COOLMAX®, Merino wool, Insect-Shield® and Primaloft®, BUFF® has built a brand dedicated to Quality, Craftsmanship, Customizable Design and Unique Style Options. The BUFF® product line continues to grow with Hats, Caps, and Arm Sleeves, elevating its full product set designed for intense days in the sun to extreme cold weather conditions.