Smarter. Faster. Smoother. Meet the New ATLAS™ EDGE Jack Plate Lifted by Power-Pole®

A New Era of Jack Plate Technology Has Arrived

We’re proud to introduce the ATLAS™ EDGE Jack Plate Lifted by Power-Pole®, the next generation of the best-selling ATLAS™ line. Built for anglers who demand more from their equipment, the ATLAS™ EDGE delivers an all-new level of precision, performance, and control – with smarter features designed to make every second on the water count.

“This goes beyond an upgrade — it completely redefines what a jack plate can do.” said Jeff Huntley Jr, President at T-H Marine. “We took everything people love about the ATLAS™ and built it into a smarter, faster, and smoother platform, alongside industry partner, Power-Pole®. With features like one-touch height presets and adaptive speed, it’s designed to make every second on the water count.”

Smarter Controls, Seamless Experience

At the heart of the new ATLAS™ EDGE system is One-Touch Height Control, allowing users to instantly switch between three customizable presets for takeoff, running, and fishing/trailering. With just a single press, boaters can recall their ideal height positions, eliminate guesswork, and maximize efficiency.

The Adjustable Speed Settings (Slow, Medium, Fast) offer tailored performance for varying water conditions and preferences, while the Auto Height Mode enables effortless operation — simply tap once to move to one of three custom saved heights; double-tap to get there at full speed.

Visibility Meets Versatility

Day or night, the ATLAS™ EDGE stays clear and easy to use thanks to Auto Display Brightness, which adjusts the screen’s visibility based on ambient light. Whether under direct sun or pre-dawn launches, the system delivers information without distraction.

Powered by Innovation

Designed in collaboration with Power-Pole®, the ATLAS™ EDGE now features a high performance brushless motor, offering quiet operation, ultra-fast lift speeds, and zero maintenance reliability.

“The ATLAS™ EDGE is more than a jack plate — it’s a complete control system,” added Jeff Huntley Jr, “It boosts hole shot, improves fuel economy, and delivers more confident handling for today’s boaters.”

PRODUCT ADVANTAGE: SMARTER. FASTER. SMOOTHER.

With its innovative blend of intelligent presets and adaptive speed, the ATLAS™ EDGE sets a new standard for performance on the water. Whether you’re launching, cruising, or dialing in the perfect fishing position, it’s all just one touch away.