Secret Lures to Sponsor Bass Pro Shops Collegiate Bass Fishing Series

San Antonio, TX (January 2, 2020) – The Association of Collegiate Anglers has announced that Secret Lures will continue to support the Bass Pro Shops Collegiate Bass Fishing Series and Association of Collegiate Anglers.  The Secret Lures brand has been aggressive recently in showcasing both new and existing product lines to anglers nationwide.  Secret Lures offers an innovative line of jigs, terminal tackle, and Stupid Tube® products.  The sponsorship will include the renewal of their Discounts and Incentives program for college anglers, as well as the Secret Lures Big Bass Bounty.  The $500 Big Bass Bounty will be paid to any collegiate angler who claims Big Bass honors in 2020 Bass Pro Shops Collegiate Bass Fishing Series events on a Secret Lures product.

Secret Lures currently offers a dozen different jig head designs and styles, each specific to different techniques.  With such a diverse product line, collegiate anglers will have plenty of Secret Lures products to use to earn the Big Bass Bounty throughout the season and all across the country.  All Secret Lures products will be eligible for the Big Bass Bounty, and collegiate anglers will have the opportunity to purchase discounted Secret Lures under the Association of Collegiate Anglers’ Discounts & Incentive Program. For more information on the Secret Lures discount, click here.

According to Wade Middleton, Director of the Association of Collegiate Anglers and President of CarecoTV, “We’re pleased to have the continued support of Secret Lures to our family of partners that support collegiate bass fishing.  We look forward to exposing collegiate anglers everywhere to their products.  Their lineup of terminal tackle, jigs, and Stupid Tube® products could come into play at any of the stops of the Bass Pro Shops Collegiate Bass Fishing Series in 2020. I wouldn’t be a bit surprised to see multiple collegiate anglers collecting the Secret Lures Big Bass Bounty this season.”

Danny Blandford of Secret Lures added, “We enjoyed our first year of sponsorship and participating in the BoatUS Collegiate Bass Fishing Championship in 2019.  This partnership has allowed us to reach college anglers and clubs through the Discount and Incentives Program and we look forward to expanding our efforts in 2020.  In addition to working directly with the Association of Collegiate Anglers, we are also rolling out school-specific fundraising initiatives in 2020, further cementing Secret Lures’ commitment to college fishing.  Schools interested in learning more about our direct sponsorship program should reach out to us via email at”

More information regarding Secret Lures, including a complete lineup of their products, can be found at

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For more information about the Bass Pro Shops Collegiate Bass Fishing Series, please visit

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 About the Association of Collegiate Anglers
The Association of Collegiate Anglers (ACA), a division of CarecoTV, is a tournament organization created to facilitate growth, development, and structure within competitive collegiate bass fishing.  The ACA created the original BoatUS Collegiate Bass Fishing Series,15 seasons ago, which has evolved into the Bass Pro Shops Collegiate Bass Fishing Series and is now the longest-running collegiate bass fishing series in existence.  The ACA lineup of major college fishing events includes a variety of events nationwide that are multi-day events all of which are televised as well as covered on several digital platforms.   The ACA also provides support to dozens of schools operating regional events nationwide and owns the Bass Pro Shops Collegiate Bass Fishing Series, Bass Pro Shops School of Year presented by Abu Garcia Program, and associated assets.   The ACA also provides the largest amount of televised coverage of any collegiate fishing series with dedicated programming on several television networks ranging from Discovery Channel, CBS Sports, NBC Sports, Pursuit Channel, World Fishing Network, as well as other regional and national networks.  For more information on the ACA or the Bass Pro Shops Collegiate Bass Fishing Series, visit For more information on Bass Pro Shops, visit  For more information on CarecoTV, visit

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