Secret Lures Extends Partnership to Support Collegiate Anglers for 2021 Season

San Antonio, TX (May 5, 2021) – The Association of Collegiate Anglers has announced that Secret Lures will continue to support the Collegiate Bass Fishing Series and Association of Collegiate Anglers.  The sponsorship will include the renewal of their Discounts and Incentives program for college anglers, as well as the Secret Lures Big Bass Bounty.  The $500 Big Bass Bounty will be paid to any collegiate angler who claims Big Bass honors in 2021 Collegiate Bass Fishing Series events on a Secret Lures product.

The Secret Lures brand has been aggressive recently in showcasing both new and existing product lines to anglers nationwide.   Secret Lures offers an innovative line of jigs, terminal tackle, and Stupid Tube® products. With such a diverse product line, collegiate anglers will have plenty of Secret Lures products to use to earn the Big Bass Bounty throughout the season and all across the country.  The Stupid Tube can be deadly in the early spring, MVP Swim Jigs will shine following the spawn, the MVP Football Jig will mop up out deep during the summer, and the Ledge Shaker jig head provides a finesse look to trigger finicky bass to bite year-round.

All Secret Lures products will be eligible for the Big Bass Bounty, and collegiate anglers will have the opportunity to purchase discounted Secret Lures under the Association of Collegiate Anglers’ Discounts & Incentive Program. For more information on the Secret Lures discount, click here.

Danny Blandford of Secret Lures added, “We’ve enjoyed and benefited from our partnership with the Association of Collegiate Anglers.  Their programs have allowed us to reach college anglers and clubs all across the country and we look forward to continued growth in 2021.  As college fishing kicks off this spring, we are really excited about our new product introductions that will help these anglers catch even more fish and collect some of our Big Bass Bounties.”

More information regarding Secret Lures, including a complete lineup of their products, can be found at

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For more information about the Bass Pro Shops Collegiate Bass Fishing Series, please visit

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 About the Association of Collegiate Anglers
The Association of Collegiate Anglers (ACA), a division of CarecoTV, is a tournament organization created to facilitate growth, development, and structure within competitive collegiate bass fishing.  The ACA created the original BoatUS Collegiate Bass Fishing Series,16 seasons ago, which has evolved into the Bass Pro Shops Collegiate Bass Fishing Series and is now the longest-running collegiate bass fishing series in existence.  The ACA lineup of major college fishing events includes a variety of events nationwide that are multi-day events all of which are televised as well as covered on several digital platforms.   The ACA also provides support to dozens of schools operating regional events nationwide and owns the Bass Pro Shops Collegiate Bass Fishing Series, Bass Pro Shops School of Year presented by Abu Garcia Program, and associated assets.   The ACA also provides the largest amount of televised coverage of any collegiate fishing series with dedicated programming on several television networks ranging from Discovery Channel, CBS Sports, NBC Sports, Pursuit Channel, World Fishing Network, as well as other regional and national networks.  For more information on the ACA or the Bass Pro Shops Collegiate Bass Fishing Series, visit For more information on Bass Pro Shops, visit  For more information on CarecoTV, visit