Rapala Supports Youth Anglers and the Association of Collegiate Anglers

SAN ANTONIO, TX (January 10, 2020) – The Association of Collegiate Anglers and Bass Pro Shops Collegiate Bass Fishing Series are excited to continue their partnership with Rapala as the 2019-2020 season progresses.  As a part of this partnership, the following brands: Rapala, VMC, and Sufix, are all affiliated with the elite college trail and the weekly podcast.  Rapala has a storied history as one of the top brands in the sport, and they are looking to continue this tradition for years to come by supporting this younger generation of anglers.

“It is inspiring to see the high school and college-level anglers flourish around the country, and Rapala is proud to continue to find ways to support this growth” – Matt Jensen, Director of Marketing for Rapala USA.  “Our new partnership with ACA Collegiate Bass Fishing Series is designed to help strengthen our communication and support to all their anglers throughout the season. This is going to be fun!”

Rapala currently provides a discount program tailored to collegiate anglers.  Teams competing in ACA ran events will be eligible for key discounts off products from brands associated with Rapala, VMC, and Suffix.  The ACA has worked with Rapala this season already promoting numerous discount opportunities, including a limited-edition holiday discount code.  For eligibility and discount information, email goyouth@rapalausa.com.  Various products will also be included in giveaways, and prize packages throughout the upcoming season.

“It’s exciting to continue to see so many of the top fishing brands in the nation step up and invest in programs to help scholastic level fishing.   These new programs only continue to show the support scholastic level fishing has and how the fishing industry continues to help ensure the future of fishing,” said Wade Middleton, Director of Association of Collegiate Anglers and President of CarecoTV.

As part of this partnership, Rapala is the title sponsor of the Rapala #WeAreCollegiateBass Podcast.  This podcast is the premier audio program for college fishing that highlights the School of the Year race, talks with industry professionals, and provides the latest college fishing news.  The #WeAreCollegiateBass Podcast publishes new episodes every Thursday.  To listen to past episodes, and keep up with all things college fishing, click here.

“The 2019/20 Season now partnered with ACA is all about connecting our brands with the future of the sport,” states Jensen.  “We want to help make fishing fun, successful, and a lifetime sport, and it will be exciting to connect many of our Rapala Pro Staff and marketing team to the #WeAreCollegiateBass Podcast.”

For more information about the Bass Pro Shops Collegiate Bass Fishing Series, please visit www.CollegiateBassChampionship.com.

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About the Association of Collegiate Anglers
The Association of Collegiate Anglers (ACA), a division of CarecoTV, is a tournament organization created to facilitate growth, development, and structure within competitive collegiate bass fishing.  The ACA created the original BoatUS Collegiate Bass Fishing Series,15 seasons ago, which has evolved into the Bass Pro Shops Collegiate Bass Fishing Series and is now the longest-running collegiate bass fishing series in existence.  The ACA lineup of major college fishing events includes a variety of events nationwide that are multi-day events all of which are televised as well as covered on several digital platforms.   The ACA also provides support to dozens of schools operating regional events nationwide and owns the Bass Pro Shops Collegiate Bass Fishing Series, Bass Pro Shops School of Year presented by Abu Garcia Program, and associated assets.   The ACA also provides the largest amount of televised coverage of any collegiate fishing series with dedicated programming on several television networks ranging from Discovery Channel, CBS Sports, NBC Sports, Pursuit Channel, World Fishing Network, as well as other regional and national networks.  For more information on the ACA or the Bass Pro Shops Collegiate Bass Fishing Series, visit www.CollegiateBassChampionship.com. For more information on Bass Pro Shops, visit www.BassProShops.com.  For more information on CarecoTV, visit www.CarecoTV.com.

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