COLUMBIA SPORTSWEAR RETURNS AS OFFICIAL SPORTSWEAR PROVIDER OF THE 2010 BOATU.S. COLLEGIATE BASS FISHING CHAMPIONSHIP SERIES
San Antonio, Texas -- The BoatU.S. Collegiate Bass Fishing Championship Series and Columbia Sportswear Company announced today that Columbia will return as the official sportswear provider of the 2010 series.
"Sponsoring the 2010 BoatU.S. Collegiate Bass Fishing Championship Series is a great way to expose a new generation of collegiate anglers to the Columbia brand," said Mandy Rutkowski, senior manager, promotions and public relations, Columbia Sportswear Company. "As the official sportswear provider of the series, Columbia is excited to demonstrate the sun-protective and stain-repellant performance of Columbia's performance fishing apparel."
Under the sponsorship, Columbia will outfit event staff and on-air television talent with Columbia shirts embroidered with the Association of Collegiate Anglers (ACA) logo. Columbia Performance Fishing Gear features industry leading technology designed to keep anglers comfortable and protected from the elements, with such innovations as Omni-Shade sun protection, Omni-Freeze advanced cooling fabrics, Omni-Dry advanced evaporation and Blood & Guts advanced stain and moisture repellency. These high-performance clothing products satisfy the demanding requirements of collegiate bass anglers and make fishing more enjoyable and comfortable for all anglers.
The 2010 BoatU.S. Collegiate Bass Fishing Championship event will feature approximately 300 collegiate anglers from more than 90 colleges and universities throughout the country competing for the most prestigious title in collegiate bass fishing. The event will be held at Lake Lewisville, Texas May 24-28, 2010. The newly created Collegiate Bass Fishing Open will be held at Kentucky Lake in Paris, Tennessee June 21-25, 2010.
Columbia's sponsorship of the 2010 BoatU.S. Collegiate Bass Fishing Championship Series includes promotional exposure through televised coverage of events airing on Versus and Fox Sports Net and other co-marketing opportunities on site at the event and online with BoatU.S. Collegiate Bass Fishing Championship Series.
"It was great to have Columbia's support at the 2009 BoatU.S. Collegiate Bass Fishing Championship. As a returning sponsor in 2010, their commitment to growing the sport of fishing is very apparent," stated Wade Middleton, Tournament Director.
About the BoatU.S. Collegiate Bass Fishing Championship Series
The series features televised coverage of the Stephen F. Austin Bucketmouth Bass Tournament, Arkansas Tech University Invitational, Southern Collegiate Bass Fishing Championship - hosted by Auburn University, BoatU.S. Collegiate Bass Fishing Championship and the Collegiate Bass Fishing Open. For additional information about the 2010 BoatU.S. Collegiate Bass Fishing Series, please visit www.CollegiateBassChampionship.com .
About Columbia Sportswear
Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel. As one of the largest outerwear manufacturers in the world and a leading seller of skiwear in the United States, the company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia, please visit the company's website at www.columbia.com.